Comparative Salary Analysis

Analyzed salary and benefits of south-central China joint venture with American company and compared findings with benchmarks throughout China to rate management effectiveness of company. 

Dalian Investment Environment

Produced current-state and future trends analysis of Dalian investment environment and surrounding region for major international publication.

Suzhou Investment Trends

Produced current-state and future trends analysis of Suzhou investment environment and surrounding region for major international publication.

Fluid Systems Market Research

Developed a detailed analysis with projections of the opportunities and challenges involved in the China market for fluid systems for the automotive market. SRA drew heavily on China-industry experts, internet-sourced material, China technical associations and Chinese manufacturers to present the report to client executives.

China Competitor Analysis

Extended on-the-ground research of China competitors for anti-vibration components produced by an American manufacturer. Directly contacted Chinese manufacturers to learn their market stances; cross-checked information with industry publications (print and online). Presented findings to client executives who were unaware of several of the major players in the domestic China market. Targeted previously unknown competitors for contact and possible joint venture talks.

An Automobile Technology Company

Supported the arrangement of a group of Chinese journalists and editors during a press conference held specifically for them in Detroit, Michigan during the International Auto Show 2005. In Beijing and Shanghai met and briefed the media representatives about the Client's China investments and plans to increase the Client's visibility in Chinese automotive publishing circles; translated marketing and technical materials into Chinese; provided Chinese interpreter for press conference; developed article topics and angles for publication in Chinese publications.

A Rubber Products Manufacturer

Worked closely with the Corporate Communications department of an American manufacturer to create a public relations video presentation exclusively for Chinese professional audiences. Silk Road Advisors wrote the script; narration was in Chinese language with Chinese text and subtitles to highlight important points. Promoted the 13-minute video during an extended public relations campaign. Scores of government officials throughout China and dozens of company leaders viewed the video, which met with great acclaim.

An Auto Parts Manufacturer

Translated into Chinese "sales language" a corporate communications marketing print piece for a major auto parts manufacturer expanding operations into China. Translated and weaved into the product high-level technical words and concepts for Chinese engineering audience.

IT Outsourcing

Analyzed and critiqued marketing plan of Shanghai-based IT outsourcing consultancy. Improved its web-based corporate communications and coached marketing and sales personnel to deliver more effective presentations to American executives.

A British Electronic Components Manufacturer

Oriented the American and Polish front-line staff and machine operators to Chinese business- and educational-values to support ex-pat employees working in China.

A Mid-western Manufacturer

Coached American executives developing a China investment on appropriate openings, Chinese tactics and negotiation strategies before, during and after discussions with Chinese business and government representatives. Rapidly translated emails, faxes, contracts, phone and video-conferences to start and facilitate discussions and negotiations between an American company and potential Chinese joint venture partners.

An American Manufacturer

Advised American management on corporate communications approaches for their Chinese subsidiary staffed by Chinese workers. Educated management on Chinese personal and professional values, as well as approaches to building strong, vested Chinese teams.

An International Holding Group

An International Holding Group cited interest in a joint venture with a relatively unsophisticated company in North China. Cultural, language and professional barriers prevented mutual understanding. Coached the executives of a Chinese company on Western management approaches, reporting expectations and presentation formats. Coached Western executives on Chinese professional mores to bring both parties to closer understanding of the position of each side during negotiations.

A Fiber-product Manufacturer

Invited to deliver to twenty-five executives of the second largest company of its kind in the world a workshop on corporate communications with Chinese staff. 

A Consumer Electronics Manufacturer

Designed and delivered to a premiere high-fidelity audio electronics manufacturer a custom corporate communications workshop. The sessions trained nearly 200 American and Mexican managers and engineers how to transfer knowledge and specifications to Chinese employees. Delivered multiple sessions in various locations. Provided Chinese employees training in working in an American corporate environment.